Friday, 06 August 2010 00:00

Press breakfast attracted representatives from international media to the Multivac booth

During the IFFA 2010 in Frankfurt, Multivac was able to record an enormous press success. About 50 journalists took part in the press breakfast organized by us. They reflected the claim of this internationally leading fair for the meat processing industry with participants from all continents. Our share wasn’t just inviting the journalists and preparing the press material in German and English – we also attracted the attention of the publishing houses worldwide to this event by a sophisticated media plan. A personal follow-up call completed the measures. The expo PR was further accompanied by the 28 page Expo magazine we designed and copywrote exclusively for this important trade fair.

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